In an increasingly competitive rental market, writing good property listings is essential to generate sustained bookings. It’s important to create listings with high-quality images that accurately display the unique features, amenities, and location that make the property special.
Make sure that the descriptions will resonate with the target audience. A bland and generic description may work when demand is high or the listed price is significantly lower than average, but a description that speaks to potential renters as individuals can generate significantly more traffic.
If people who work remotely are the primary audience, draw attention to well-lit work spaces with ergonomic seating and high-speed Internet. If the niche trends more toward couples on romantic getaways, bring attention to the comfort of the bed, the high quality of linens, and amenities such as fireplaces, oversize baths, and hot tubs. Consider featuring a comfortable corner of the living space in photos, including extras such as floral arrangements or chocolates.
A growing number of travelers are environmentally conscious, so highlight sustainable amenities, if any, such as eco-friendly recycling and solar paneling. For families with young kids, highlight play areas stocked with games and puzzles, and childproof features such as baby gates and electrical outlet covers.
Another consideration is flexible booking. While cancellations close to the reservation date are never good for business, a strict no-refund policy can cause guests to avoid booking. One solution is a tiered system with a fully refundable cancellation rate a week from the start date, giving way to a partial refund and then to no refund shortly before the date arrives. Another option is simply turn on settings such as Instant Book on Airbnb, which enables guests to simply book your property without waiting for a drawn-out confirmation process.
Prompt, clear, welcoming, and professional communications with guests are vital. While many property owners screen guests, taking too much time with the screening process risks losing guests, who may find other properties while waiting.
Use communications as opportunities to upsell, such as offering discounted additional nights to fill gaps until the next booking. Consider creating automated messages with a link leading to a welcome book that includes information such as gate codes, Internet passwords, instructions for using equipment and appliances at the property, and suggestions for hikes, dining options, and places to enjoy nightlife.
Deliver an immaculate property that lives up to expectations. This may involve hiring house cleaners or a property management firm that oversees turnover and gets listings back into top condition. If something featured in the listing is missing, multiple guests will likely highlight it in mixed or negative reviews.
Poor guest experiences can lead to bad reviews, which in turn results in guests deciding against the property. Maintaining a good reputation as a host is paramount in attracting the guests who can make listed properties profitable. If a complaint or poor review emerges, respond to it promptly and honestly, promising to improve the issue. By taking all comments seriously, property owners demonstrate that they will handle concerns in a responsive and professional way.
